Can defining Your Why help you stand out from the crowd?

Discover Your Purpose

Can defining Your Why help you stand out from the crowd?

When we are bombarded with information from both online and face to face events it is a challenge to get your message heard through all the noise and even if it is heard, who can remember what’s been said?!

At networking meetings how many times do you hear all about what people do during their 40s introduction?

Compare this to the number of times you hear about Why people do what they do?

If you were asked the question “Why do you do, what you do?” Would you be able to answer?

I dialled into a webinar last week with Paul Dunn, Chairman of Buy1Give1, who was discussing Purpose.  One of the exercises he suggested the participants try was related to articulating our Purpose, defining our Why.  It’s a very simple process, like many of the best ideas, so I thought I’d share this with you.

Find a quiet room or a noisy one if you prefer and using the voice recorder on your phone, complete this sentence….


“I get up every morning to……………”


Why use a recording and not just write it down?

I know I’m never very keen to hear my own voice but when we write we tend to use words that aren’t naturally ours, in that split-second delay between brain and hand we start to judge and amend the content.  However, the spoken word tends to be more genuine and flows more naturally.

Your first recording will probably be something like

 “I get up every morning to err um, oh no that sounds rubbish………. where’s the off button?!”

Don’t worry, just start again and record as many times as you need.

Listen back to your recording how does it sound?  And I’m referring to the content, not your voice.

Think about saying this to a potential client or at a networking meeting, what sort of response do you think you’d get?

When we consider our sentence from a potential client’s perspective we may find that the sentence is rather focused on just us and could evoke a “that’s nice but so what type of response!”  Your Purpose is bigger than just the impact on you, so try the recording again including the two words


….so that….


“I get up every morning to……………  so that…………………………….”


The inclusion of two simple words moves the sentence on, from just being just about you to a wider level of engagement.

For some, this exercise can be a real challenge, the concept of Purpose is just too big or far removed from today.  Some feel as though they are defining their life long purpose, their life legacy and it’s just too much, if that’s the case, add the words


For now,………


For now, I get up every morning to………………………so that…………………….


Hopefully you will now have a sentence that you feel comfortable with but so what?


What do you do with it?


I started by asking the question:  Can defining your Why help you stand out from the crowd?


I think that the answer is definitely a resounding YES!


If you have ever spent time trying to refine your USP (Unique Selling Proposition), what makes you different from your competitors, you can be left feeling that the output is still somewhat generic, yet your Why, Your Purpose is totally unique to you.

Differentiation comes from clarity of Purpose and having this up front and centre in all your communications will really help you to stand out from the crowd and attract clients that are also aligned with your Values and Purpose.

Later in the webinar, Paul also went on to explain this attraction by thinking of yourself as an electro magnet, it only works if plugged into a power source and this power source is Your Purpose.  When you are truly connected to Your Purpose you start to attract people to your cause and to you.

My challenge to you is to look at all your marketing materials and ask yourself if Your Purpose, Your Why is as clearly articulated as What you do and How you do it.

And finally, next time you are asked what you do at a networking meeting, consider starting with Why you do what you do and see what response you get.

What is it about sales that makes you want to hide in your shell?

For a lot of people, it’s a previous bad experience, a pushy, annoying sales person who just wouldn’t take no for an answer.

But let me reassure you, you don’t have to be like that to grow your business.

I’m on a mission to turn sales conversations from scary and sleazy to positive and productive experiences.

Once you find your own style & have confidence in your own abilities you’ll find that selling is just about having productive conversations.
What’s in the session- that’s really down to you.   We will spend the first half of the session really understanding what’s stopping you from growing your sales & then we’ll develop your own strategy and action plan to overcome the blocks.

Don’t delay, get 2018 off to a flying start, book your £99 zoom session today.

#selling skills #sales coaching

Email to get it booked in.

Eat That Frog- how to overcome procrastination

Do you struggle to manage your time effectively and be as productive as you would like to be?

According to Brian Tracy  “If  the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day.
Overcome procrastination by eating your frog
Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on.   It is also the one task that can have the greatest positive impact.
Furthermore, if you have two frogs, eat the ugliest one first. If you have two important tasks before you, start with the biggest, hardest and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else”
To improve your productivity and overcome procrastination, which frog will you be eating today?!
Please note that no frogs were actually harmed during the writing of this post

Both Loud & Quiet?

Short article from Pat Wadors

Is your style confusing to those around you? Do you think you may be giving mixed signals?

I know I’ve confused many people when I started to share that I was an introvert. I didn’t used to share that label with a sense of pride (although now, I do!). I shared it so people could understand me a bit better. At work, it was a challenge. I get my energy when I have time alone and can process what I am thinking. I expend that energy when I am at work or attending big social events.

So, why am I confusing?

Well, I am both loud and quiet. My Myers-Briggs Type Indicator assessment clearly reflected the introversion style with one exception: I must be heard—but only when it matters. This motivation of mine helped me navigate my very big and loud Irish family—I am the youngest of eight siblings!

There are many times throughout the work day when I am quiet. I have little to say when the conversation is going in a direction I support or I don’t think I’m a stakeholder in the outcome. In many cases, I’m in learning mode and absorbing all that’s being shared. I’m processing. It is later that I will form an opinion. In the room, I can be quiet.

But I am also loud. I say a lot when it matters. When I am committed to an outcome, when I believe the conversation is going in the wrong direction, or when I am excited about possibilities and realize the people in the conversation are also learning from this experience, I speak up. When I am presenting to a large crowd or teaching to a team, I am loud. I love those moments. They are magical, and I need them as much as I need my quiet time.

It’s situational. It’s also predictablebut only if I share that insight with the people around me. When I am quiet in your meeting, you may believe I am not supporting you. When I am eating my lunch without contributing much to the conversation, you may believe I don’t want to be with you. That’s not the case. I am always authentic with my voice, but I need to recharge my energy and process my thinking in my head to have my best thoughts come out.

Please don’t be confused! Yes, I care about you, the conversation, and the direction the dialogue is taking us. Please don’t confuse my quiet times with indifference, or my loud times with me being pushy or argumentative (or even inauthentic). I’m just sharing my voice and my passion when I feel inspired to.

Key Learning: Introverts exist on a spectrum. How quiet or loud are we? That’s also not binary.

Let’s make it easier for folks to know us.  Learn to “declare oneself” at work. I know I did it because without doing so, I would’ve failed to become the leader I wanted to be. With new cultural attention to introversion and different styles of temperament, we can all find a way to declare who we are, what our styles of communication are, and how we wish to share our voices.

I believe strongly that being an introvert is an asset, but society has long believed that extroverted traits are more desirable. With the publication of Susan Cain’s Quiet and the launch of Quiet Revolution, I know that many will celebrate the amazing talents of the Introvert. Introverts can also learn how to better leverage their assets and work alongside our extroverted peers. Both styles have strengths and weaknesses; you just have to learn the best way to navigate them so you can achieve your goals.

As an introvert, I know I have my place in the world. As do you. Just declare yourself—it made all the difference to me. Be it loud or quiet, we want to hear from you.