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Can defining Your Why help you stand out from the crowd?

Discover Your Purpose

Can defining Your Why help you stand out from the crowd?

When we are bombarded with information from both online and face to face events it is a challenge to get your message heard through all the noise and even if it is heard, who can remember what’s been said?!

At networking meetings how many times do you hear all about what people do during their 40s introduction?

Compare this to the number of times you hear about Why people do what they do?

If you were asked the question “Why do you do, what you do?” Would you be able to answer?

I dialled into a webinar last week with Paul Dunn, Chairman of Buy1Give1, who was discussing Purpose.  One of the exercises he suggested the participants try was related to articulating our Purpose, defining our Why.  It’s a very simple process, like many of the best ideas, so I thought I’d share this with you.

Find a quiet room or a noisy one if you prefer and using the voice recorder on your phone, complete this sentence….


“I get up every morning to……………”


Why use a recording and not just write it down?

I know I’m never very keen to hear my own voice but when we write we tend to use words that aren’t naturally ours, in that split-second delay between brain and hand we start to judge and amend the content.  However, the spoken word tends to be more genuine and flows more naturally.

Your first recording will probably be something like

 “I get up every morning to err um, oh no that sounds rubbish………. where’s the off button?!”

Don’t worry, just start again and record as many times as you need.

Listen back to your recording how does it sound?  And I’m referring to the content, not your voice.

Think about saying this to a potential client or at a networking meeting, what sort of response do you think you’d get?

When we consider our sentence from a potential client’s perspective we may find that the sentence is rather focused on just us and could evoke a “that’s nice but so what type of response!”  Your Purpose is bigger than just the impact on you, so try the recording again including the two words


….so that….


“I get up every morning to……………  so that…………………………….”


The inclusion of two simple words moves the sentence on, from just being just about you to a wider level of engagement.

For some, this exercise can be a real challenge, the concept of Purpose is just too big or far removed from today.  Some feel as though they are defining their life long purpose, their life legacy and it’s just too much, if that’s the case, add the words


For now,………


For now, I get up every morning to………………………so that…………………….


Hopefully you will now have a sentence that you feel comfortable with but so what?


What do you do with it?


I started by asking the question:  Can defining your Why help you stand out from the crowd?


I think that the answer is definitely a resounding YES!


If you have ever spent time trying to refine your USP (Unique Selling Proposition), what makes you different from your competitors, you can be left feeling that the output is still somewhat generic, yet your Why, Your Purpose is totally unique to you.

Differentiation comes from clarity of Purpose and having this up front and centre in all your communications will really help you to stand out from the crowd and attract clients that are also aligned with your Values and Purpose.

Later in the webinar, Paul also went on to explain this attraction by thinking of yourself as an electro magnet, it only works if plugged into a power source and this power source is Your Purpose.  When you are truly connected to Your Purpose you start to attract people to your cause and to you.

My challenge to you is to look at all your marketing materials and ask yourself if Your Purpose, Your Why is as clearly articulated as What you do and How you do it.

And finally, next time you are asked what you do at a networking meeting, consider starting with Why you do what you do and see what response you get.

What is Fjaka?

What is Fjaka?

And how can it help you make better decisions in business & life?

Stress, anxiety, burnout, a constant sense of underachievement and tasks half done.  Its’s rare to open your email or social media account without there being an article about how our lifestyle is impacting our health, our relationships and our entrepreneurial abilities but what do we do differently as a result of all this advice?

This theme has recurred many times over the last few weeks, so much so I felt compelled to not just add it to my “ideas for blog” list ( You see Miles Seecharan  I was listening during your GTD presentation!) but to actually write something!

Last month I was at a talk by Brad Burton (Founder of 4Networking) who posed the question,

“What is your most valuable business asset?”

The replies were many and varied although there was a clear winner and that was you, and more specifically your ability to make quality decisions.

In all areas of life, your ability to make quality & timely decisions has a huge impact on your success.  Think back to turning points in your life when a decision has led to both positive or negative outcomes.  Is there a common theme in terms of the outcome of the decision?

What is universal is that stress has a massively detrimental effect on your ability to make good quality decisions, in a timely manner.

There has been a lot written about how we make decisions.  Daniel Kahneman, in his book Thinking, Fast and Slow, describes two systems:

System 1 is an intuitive-based “automatic” system that can be summarized as fast thinking.

System 2 is an “effortful” system — a slow-thinking system that requires an effort (and some time) for us to arrive at the answer.

Whilst trusting our intuition can sometimes be the right option, system 1 can also be biased, emotional and simplistic.  System 2 is more reasoned, considered, analytical and rational.  However, once activated it can also rather hog the limelight.

There is of course a time and a place for both systems but it is important to be aware that we are often far less rational than we think we are.

And finally to Fjaka!

As some of you will know I spend a fair amount of time in Croatia and one of the many things I love about the country and the people is their ability to put things into perspective and to focus on the things that really matter.

Many times during my stay I will get asked the question:

“ Louisa, shall we take a coffee?!”

What has this taught me? Firstly, I must accept the fact that once again my name is considered to be a man’s name and I will now be called Louisa but more importantly it brings me back to consider the merits of taking some time before rushing into discussions and action.

The Croatians have a term, Fjaka, which was explained rather eloquently in a recent article in the Dubrovnik Times.  What is Fjaka? Well, it refers to being truly in the moment.

” To sit in the sun for a while. Relax. Watch the sea. Don’t think about what to write or where to go. Don’t think about tomorrow or even tonight. Turn your phone off. You have no goals for the next few hours.”

I wonder, shouldn’t we all make time to take a coffee and would this improve our ability to make quality decisions?

Reduce stress make better decisions

What is it about sales that makes you want to hide in your shell?

For a lot of people, it’s a previous bad experience, a pushy, annoying sales person who just wouldn’t take no for an answer.

But let me reassure you, you don’t have to be like that to grow your business.

I’m on a mission to turn sales conversations from scary and sleazy to positive and productive experiences.

Once you find your own style & have confidence in your own abilities you’ll find that selling is just about having productive conversations.
What’s in the session- that’s really down to you.   We will spend the first half of the session really understanding what’s stopping you from growing your sales & then we’ll develop your own strategy and action plan to overcome the blocks.

Don’t delay, get 2018 off to a flying start, book your £99 zoom session today.

#selling skills #sales coaching

Email louise@nb-coaching.com to get it booked in.

Eat That Frog- how to overcome procrastination

Do you struggle to manage your time effectively and be as productive as you would like to be?

According to Brian Tracy  “If  the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day.
Overcome procrastination by eating your frog
Your “frog” is your biggest, most important task, the one you are most likely to procrastinate on.   It is also the one task that can have the greatest positive impact.
Furthermore, if you have two frogs, eat the ugliest one first. If you have two important tasks before you, start with the biggest, hardest and most important task first. Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else”
To improve your productivity and overcome procrastination, which frog will you be eating today?!
Please note that no frogs were actually harmed during the writing of this post